Digital signage is emerging as a tangible solution to this challenge. In highly technical, segmented, and large-format retail environments, traditional signage quickly reaches its limits. In contrast, well-managed digital content helps visitors find their way, understand products more easily, and promotes specific offers in real time.
With a platform like Zebrix, marketing and merchandising teams can manage an entire network of in-store screens remotely. Content can be updated in a few clicks, scheduled by season, region, or time of day, and adapted to store formats. For example, a front-of-store screen might highlight insulation material promotions in early autumn, while a screen in the paint aisle could display a tutorial or application tip.
The DIY sector saw a 1.4% decline in value in 2023 (source: FMB), impacted by falling real estate projects and construction starts. As consumers become more selective and purposeful in their purchases, retailers must now stand out not only through product range depth, but through clarity of offer and a seamless shopping experience.
Van Marcke, a European leader in sanitary solutions, deployed Zebrix in its stores to improve information flow and enhance the customer journey. In this technical environment, customers often arrive with complex projects or detailed questions, and the goal was to make information easily accessible without always requiring staff intervention.
Zebrix screens now show explanatory videos for more technical products, highlight design and consulting services, and guide visitors based on their profile (e.g., private customer, installer, architect). This setup has led to smoother journeys, increased customer autonomy, and a stronger, more modern, and educational brand image.
The numbers confirm this strategic shift. A Digilor study reports that digital signage can increase sales by 14% for highlighted products, and reduce perceived wait times by 35% — especially valuable in pickup zones or at checkout. In a DIY store, where purchases can be complex and time-consuming, every minute gained in product understanding brings the shopper closer to conversion.
Zebrix’s strength lies in its operational flexibility. National campaigns can coexist with local messages through centralized content management. A store manager, for example, can showcase stock availability or promote a Saturday demo event — without disrupting the national communication plan.
Its easy-to-use interface makes the platform accessible even for non-digital-native retail networks. This makes digital signage a realistic, usable tool on the ground.
With margin pressure, growing demand for customer autonomy, and rapid shifts in digital habits, digital signage is no longer a “nice-to-have.” It’s a strategic investment that supports:
Marketing goals (visibility, offer promotion)
Operational needs (time savings, responsiveness)
Customer expectations (clarity and a smooth journey)
For DIY retailers looking to gain impact, agility, and differentiation, a solution like Zebrix helps align physical stores with a broader omnichannel strategy.
👉 Ready to explore how Zebrix supports DIY retailers in transforming their in-store experience? Request a personalized demo to see the platform in action.