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How digital signage boosts visibility for travel agencies

Written by greg | Jul 18, 2025 12:30:00 PM

Inspiring, attracting, and driving bookings: How digital signage increases the visibility of travel agencies

In a world where inspiration often precedes the purchasing decision, catching the eye of passersby has become a key challenge for travel agencies. How do you spark the desire to travel right from the sidewalk? How can you showcase constantly changing offers effectively? How do you ensure consistent messaging across a network of locations? These are just some of the questions that digital signage, also known as screen-based communication, is designed to answer.

Today, forward-thinking travel agencies are moving beyond static posters and brochures. They're installing professional digital displays in storefronts and interiors and using content management platforms like Zebrix to run them. It’s a simple transformation — with powerful impact.

 

Triggering travel dreams at the storefront

The storefront remains the first point of contact between a travel agency and future explorers. With a digital screen, agencies can broadcast immersive videos of tropical beaches, cultural tours, or wellness retreats that immediately grab attention and spark wanderlust. Unlike static posters, animated visuals and slideshows can be easily updated based on seasons, news, or spotlight destinations. Dynamic displays allow for content to shift throughout the day and adapt to evolving travel trends.

 

Commercial agility: Real-time display of time-sensitive offers

Travel professionals know how quickly things change - flash sales, limited-time availability, or updated travel restrictions. A digital screen allows agencies to update promotions or availability instantly. Whether it's a last-minute getaway or updated entry conditions for a destination, real-time content makes your communication more relevant and effective.

Zebrix simplifies this. Marketing or communications teams can manage all displays remotely or tailor messages by location—all from an intuitive cloud interface. This responsiveness becomes a true performance driver.

 

 

Enriching the in-store experience

Digital signage isn’t just for windows. Inside the agency, screens support the customer experience. While an advisor prepares a quote, screens can display themed tours, client testimonials, or complementary services (insurance, upgrades, gift cards). This not only enriches the wait time but boosts interest in upsell opportunities.

 

A solution built for multi-location networks

Travel networks often need consistent branding without sacrificing local flexibility. Zebrix answers that challenge. As a cloud-based platform, it allows for centralized content control while enabling individual branches to adapt messaging locally.

Its user-friendly interface empowers non-technical teams to schedule content, integrate visuals, or respond to local events. Zebrix is compatible with a wide range of professional screens, including Samsung displays with built-in media players, helping reduce hardware costs and simplify installation.

 

 

Agencies already seeing results

Several independent and networked agencies have adopted Zebrix to modernize their communications:

  • In Belgium, Connections uses Zebrix to animate its windows and video walls across more than 120 agencies. Content is managed remotely, ensuring streamlined and uniform messaging.

  • In Luxembourg, We Love To Travel selected Samsung professional screens combined with Zebrix. This choice enabled efficient content management and significantly reduced energy consumption—an increasingly vital factor for sustainability-focused businesses.

 

 

A click away from better communication

Digital signage is no longer exclusive to major retail brands or restaurant chains. It’s an accessible, fast-to-deploy, and highly relevant tool for modern travel agencies. Whether your goal is to attract, inform, or professionalize your image, screen-based communication offers a real competitive edge.

Zebrix already supports many travel businesses with a scalable, easy-to-use, and hardware-compatible solution that integrates seamlessly into existing operations.

👉 Ready to see how Zebrix can transform your travel agency’s communication? Request a personalized demo and explore the full potential of digital signage.