Why digital signage is a strategic asset for hotels
In a sector where every detail matters to win over a demanding and international clientele, the guest reception experience has become a strategic point of differentiation. Today, hotels offer far more than just a room or breakfast—they deliver atmosphere, attention, and seamless service.
This is where digital signage proves to be a key asset. From the front desk to guest floors, elevators to meeting rooms, screens become flexible and engaging communication tools that enhance guest interaction while easing the operational load on staff.
Upon arrival, guests appreciate clear and intuitive guidance. Well-positioned screens in the lobby or reception area can display:
Check-in/check-out times
Available services (spa, restaurant, room service)
Practical info (Wi-Fi, shuttles, weather)
Welcome messages in multiple languages
With a solution like Zebrix, this content can be managed remotely, scheduled by time or theme, and tailored to client profiles or seasonal specifics.
📊 Key stat: 65% of hotel guests say digital signage improves their overall experience.
Located in Belgium, MAH Hotel turned to Zebrix to modernize its visual communication in public areas. The goal: deliver clear, harmonized, and real-time information without using paper or adding workload to staff.
The hotel equipped its key spaces (lobby, restaurant, elevators) with Samsung Smart Signage Displays, all managed via the Zebrix cloud platform. The result? Personalized messaging, premium visuals about services, and real-time information adapted to each time of day.
This approach boosts responsiveness, ensures smoother guest flow, and conveys a contemporary and professional image.
Digital signage in hospitality goes well beyond the front desk. It also supports:
Highlighting daily menus or specials at the restaurant or bar
Guiding participants during conferences or seminars, with screen-based room schedules and themes
Promoting hotel news, local partnerships, awards, or personalized tourism content
In upscale properties, the elegance of the display matters just as much as the content. With high-brightness professional displays, slim designs, and cable-free installation, screens integrate seamlessly into decor.
📊 Key stat: Hotels using digital menus saw a 5–8% increase in revenue.
The Zebrix platform is ideal for multi-site or multi-screen environments like hospitality. At reception, dynamic screens welcome guests in multiple languages, display check-in and shuttle schedules, and guide them with clear wayfinding. In the lobby or lounge, content updates automatically based on the time of day - promoting the breakfast buffet in the morning, spa services in the afternoon, or bar specials in the evening. This contextual messaging not only enriches the guest journey but also relieves staff from answering repetitive questions.
For hotel groups managing multiple locations, Zebrix’s cloud-based platform makes it easy to centralize key brand campaigns - while still allowing each property to personalize its local content. Whether it’s advertising a wellness event at one hotel or synchronizing brand visuals across dozens of locations, the platform offers the agility and governance needed to ensure a consistent yet locally relevant experience.
In a world where the guest experience is at the heart of the hotel promise, every visual touchpoint can become a lever for fluidity, elegance, and differentiation. Digital signage allows properties to inform without overwhelming, highlight without hard selling, and improve organization without complicating daily operations.
As MAH Hotel demonstrates, a solution like Zebrix offers a unified tool that blends design, efficiency, and ease of use — without disrupting existing workflows.
👉 Curious how Zebrix can enhance your guest communication and welcome strategy? Request a personalized demo.