Buying or servicing a car isn’t always a seamless experience. Between technical jargon, long waits, and confusing reception areas, the customer journey can sometimes feel overwhelming. Yet expectations have shifted. Customers today are better informed, more demanding, and less tolerant of outdated or unclear communication.
In this context, digital signage is emerging as a powerful tool for building trust and improving efficiency, turning technical environments into spaces for dialogue and added value.
In automotive settings, digital signage truly comes into its own: a practical, targeted solution that helps guide customers, clarify services, and highlight offerings. In workshops or showrooms, screens serve as information relays—they guide, reassure, and explain, while also easing the workload for front desk staff and advisors, who are often over-solicited.
Practically speaking, these screens - placed in waiting areas or near service counters - broadcast useful, visually engaging content. This isn’t decorative communication, but a functional channel that supports both customer guidance and decision-making.
Waiting is often unavoidable in the automotive world—before a service, during estimate preparation, or in the delivery area. The idea isn’t to eliminate wait times, but to make them more useful and engaging.
Well-placed screens, near the counter, in the lounge, or by the workshop can:
Display average turnaround times for various services
Highlight current offers (tires, AC servicing, seasonal maintenance, etc.)
Remind customers of vehicle care best practices
Promote maintenance products and encourage upselling
The content is kept concise and relevant - just enough to provide clarity, reduce anxiety, and enhance perceived value.
And the results are measurable: according to Digilor, digital signage can reduce perceived waiting time by 35%, and boost product visibility by up to 400% compared to static materials.
In Belgium, automotive group D’Ieteren faced a common challenge: how to harmonize communication across 200+ service locations, while still allowing local autonomy for tailored messages?
Selling brands like Audi, Škoda, SEAT, CUPRA, and Porsche, the company needed to balance consistency with agility.
The solution? A large-scale deployment of the Zebrix cloud-based digital signage platform.
At the corporate level, D’Ieteren manages national campaigns—such as EV promotions or service packages—while local dealerships can:
Customize content for test-drive events or store-specific news
Update messages in real time without technical effort
Maintain a premium, cohesive visual identity across locations
The results speak for themselves: time saved for in-store teams, stronger messaging coherence, and a smoother, more professional customer experience.
Beyond the hardware, it’s the logic behind the screen that drives value. In garages and showrooms alike, every customer touchpoint is an opportunity to inform without overwhelming.
Digital signage allows businesses to:
Improve operational efficiency (fewer posters, quicker updates)
Showcase products and services in seconds
Strengthen brand image through premium digital visuals
Provide clear, structured information without monopolizing staff
For service desks especially, screens are an ally: no need to repeat the same explanations—visual, structured content takes over seamlessly.
The impact of digital signage on customer behavior is well documented:
Up to 400% more visibility compared to static signage
75% of shoppers say it improves their experience
Sales uplift of up to 31.8% for promoted products (Source: FirmChannel)
In food retail, where timing, relevance, and experience are everything, digital screens deliver real ROI.
As the automotive sector shifts toward EVs, omnichannel journeys, and smarter mobility, the point of sale must evolve too. It's no longer just a transaction space, but a hub for relationship-building, guidance, and experience.
With platforms like Zebrix, automotive groups can manage hundreds of screens across their network, automate content based on time or weather, and tailor messaging to location, timing, and audience. A real bridge between physical presence and digital expectations.
Digital signage is no longer a nice-to-have for garages and dealerships—it’s become a strategic communication tool that supports brand image, operational performance, and customer relationships.
The D’Ieteren case proves it: with Zebrix, the group gained coherence, agility, and service quality across its entire network.
👉 Ready to explore how Zebrix can support your dealership or garage? Request a demo and unlock the potential of smart digital communication.