In a competitive market marked by tighter margins, rising customer expectations, and digital-savvy consumers, grocery retailers must reimagine the in-store experience. To stay competitive, they need more than wide assortments and discounts — they need to offer a seamless, engaging shopping journey.
This is where digital signage becomes a strategic game-changer. Far beyond modernizing static displays, it enhances engagement, personalization, and real-time communication, turning each visit into a unique experience that builds customer loyalty and drives conversion.
Smart use of in-store digital signage brings clarity, consistency, and inspiration throughout the customer journey:
At entrances or aisle endcaps: highlight limited-time offers, new product launches, or seasonal deals that instantly catch the eye.
At checkout areas: display engaging or loyalty-driven messages while customers wait.
In central aisles: help guide foot traffic and promote high-margin or themed product ranges.
In fresh food sections: showcase recipe videos, sustainability commitments, or storage tips that reinforce quality perception.
When used cohesively, screens create a fluid, immersive store environment while keeping brand messaging consistent and relevant.
Zebrix provides grocery retailers with a cloud-based signage solution built for operational efficiency and local agility. It allows national teams to coordinate campaigns at scale, while giving stores the flexibility to adjust content based on inventory levels, in-store events, or regional preferences.
A store can, for instance, promote local cheese producers on screens above the deli, while national banners highlight a multi-store organic campaign. Content can shift automatically based on time of day - breakfast deals in the morning, dinner kits in the evening - or adapt to weather triggers like a sudden heatwave boosting cold drink visibility.
This balance between central control and local relevance makes Zebrix a powerful tool for driving in-store engagement and conversion.
Belgian supermarket group Louis Delhaize adopted Zebrix to modernize its store communication. Their goal: deliver more targeted promotional messaging, tailored to store location and product priorities.
Using Zebrix, they were able to:
Build a flexible digital screen network
Assign user roles and permissions for each store
Ensure the right message appears in the right place at the right time
This rollout has resulted in more relevant communication, greater campaign agility, and a more engaging shopper experience at scale.
👉 Discover the Louis Delhaize case study
The impact of digital signage on customer behavior is well documented:
Up to 400% more visibility compared to static signage
75% of shoppers say it improves their experience
Sales uplift of up to 31.8% for promoted products
(Source: FirmChannel)
In food retail, where timing, relevance, and experience are everything, digital screens deliver real ROI.
To compete effectively in the modern food retail landscape, brands must deliver personalized, responsive in-store messaging. Zebrix digital signage aligns your physical stores with your omnichannel strategy, helping you engage better, sell smarter, and stand out.
👉 Learn more about Zebrix’s digital signage solutions for grocery retail by visiting our dedicated page.