When digital signage goes corporate!


The company Galloo gives feedback on the use of digital signage as an internal communication tool.
When we think of digital signage, our minds often go to in-store digital advertising, restaurant menu boards, and various screens displaying product information and promotions. Yet, digital signage isn’t limited to these uses; it can also be a powerful tool for corporate environments, helping to broadcast news, events, safety guidelines, or any corporate messages aimed at keeping employees informed. This is exactly the approach taken by Gallo, a company specializing in waste management, which is transforming its internal communication by deploying an extensive digital signage network across multiple sites. Gallo chose zebrix for this initiative, supported by Auvicom as their audiovisual integrator.
Sylvie Sarlet, Marketing and Communications Director at Galloo, shares her insights with us.


Could you describe the company Galloo for us?
Galloo is a company specialized in metal and plastic recycling. It operates 45 dedicated sites across France, Belgium, and the Netherlands, focusing primarily on collection and processing. Most of these locations are collection sites. The company’s headquarters, located in Belgium, is also its largest facility for processing and exporting recycled materials.
Why turn to digital signage?
As a company, we have a responsibility—and above all, an obligation—to keep our employees informed. Historically, we relied on printed signage to do this. However, with our many locations and the considerable distances between sites, this approach proved challenging and inefficient in terms of information accessibility. Additionally, paper printing has a significant environmental impact, which no longer aligns with our company's CSR policy. We needed a digital solution that would allow us to narrowcast all types of information and media in real-time, remotely, across our sites.
Digital signage met all these criteria, so we turned to Auvicom, an AV integrator, to support us in deploying a comprehensive solution. This included screen installations and implementing a digital signage CRM to create, schedule, and narrowcast content across our displays
Could you describe the setup that was deployed?
Thanks to Auvicom, a total of 42 Samsung screens and 7 NUC players have been installed. On the software side, Auvicom used zebrix, a cloud-based digital signage solution developed by the French MANGANELLI Group. Zebrix is fully cloud-based and allows users without technical knowledge to create, schedule, and narrowcast content directly to the newly installed Samsung screens, or to older displays using zebrix players. The platform also supports remote screen control and offers eco-friendly features, including scheduling screen operating hours and adjusting brightness to reduce power consumption and environmental impact. The setup includes 49 zebrix licenses to facilitate content broadcasting across the company’s 37 sites. This setup allows us to communicate more easily and efficiently with all our employees while supporting our CSR strategy.
Where are the digital signage screens located?
With between 1 and 5 screens per site, depending on their size and the nature of their activity, the screens are primarily located in reception areas and work zones. At larger sites, additional screens have been installed in the dining areas to make information more accessible at times when employees have more time to read the messages.


What types of content are displayed through digital signage?
The primary content includes safety-related information pertaining to QHSE (Quality, Health, Safety, Environment), preventive messages, and operational instructions for technicians. Additionally, it enables us to digitally display weekly activity schedules to enhance work organization. Digital signage also plays a crucial role in employer branding by sharing insights into the company’s values, HR updates, internal events, key milestones, and awareness campaigns for thematic days, such as World Recycling Day.
Who manages the content?
The communication department, trained in using zebrix by the Auvicom team, is primarily responsible for creating, scheduling, and narrowcasting content. The content creation aspect in zebrix is streamlined through a template system that is easily duplicable and customizable. Once created, these contents can be tagged and scheduled based on location criteria and specific time slots. Additionally, a user rights system allows access for individuals responsible for QHSE, enabling them to share specific content.
How do you see digital signage evolving at Galloo?
The company is very satisfied with the system provided by Auvicom and zebrix, as well as the overall effectiveness of digital signage for communication. Galloo’s intention is to continue the deployment of this system and expand it across all 45 sites. We are also considering displaying key indicators, such as workplace accident statistics, which should be feasible thanks to zebrix's API that allows easy integration with the company’s information systems.
Digital signage thus represents a new opportunity for corporate communication, enabling brands to share their information more easily while making it more accessible to all employees across equipped sites. Moreover, by making significant progress on environmental aspects through the use of eco-friendly solutions like zebrix and next-generation energy-efficient Samsung screens, digital signage systems can now align seamlessly with companies' CSR policies."
