Digital signage in pharmacies:  A smart tool for service and trust

 Pharmacies: Could digital signage become a key driver of performance and trust at the counter?

Between growing pressure on wait times, expanding public health missions, and the need for clearer patient communication, pharmacies are experiencing a shift in their role.

Today, pharmacies are no longer limited to dispensing medication. They provide preventive and support services such as vaccination, health screenings, and pharmaceutical consultations,. As this advisory role strengthens, so does the need to streamline counter time and improve the visibility of services offered.

In this context, digital signage emerges as a powerful tool to optimize the patient journey, promote services, and modernize communication — from the storefront to the waiting area.

Improving service clarity at the heart of the pharmacy

The pharmacy counter remains the hub of most interactions: prescription pick-ups, product inquiries, appointment scheduling for vaccines or tests, and health advice.

Yet according to a study by OpinionWay for Doctolib, nearly 1 in 2 French people consider waiting time in pharmacies a common frustration. Clearly and dynamically displaying available services, current promotions, or after-hours information helps ease the load on pharmacy teams and boosts operational efficiency.

With Zebrix, pharmacies can broadcast useful, real-time content that’s easy to update — no printing, no logistics. Examples include:

• Seasonal promotions (allergy relief, flu, sun care),

• Health campaigns or public safety alerts,

• Available services (consultations, vaccinations, teleconsultation),

• Practical info (booking instructions, loyalty program, extended hours).

A clearer message, right from the window

In the window display, digital screens offer a cleaner, more modern alternative to paper posters, which often appear cluttered or outdated. With animated or seasonal content, screens not only catch the eye of pedestrians but also signal a forward-thinking, well-organized pharmacy.

Using professional displays powered by Zebrix, pharmacies can manage their content remotely or delegate content updates to their group headquarters, ensuring consistency across locations while allowing room for local customization when needed.

A trusted solution for major pharmacy networks

Brands like Medi Market in Belgium have adopted Zebrix to equip their pharmacies with consistent, effective digital signage — both inside and in the storefront. With Zebrix’s user-friendly interface, they can:

• Create tailored messages for each pharmacy,

• Adapt visuals based on local inventory or season,

• Promote self-service areas without disrupting the advisory experience.

In high-traffic settings such as para-pharmacies, digital signage helps organize the space visually while elevating the brand’s image and trust.

👉 Discover the Medi Market use case 

And what about managing queues?

Zebrix is also compatible with queue management systems like those used by the Pharmacies Giphar network. By combining digital signage with queue info, pharmacies create a smoother, more reassuring, and patient-focused experience.

👉Discover the Giphar use case

👉 Discover the Zebrix Queue solution.